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Bachelor of Business
Specialisation in Marketing
The Texila College Australia Bachelor of Business Marketing specialisation equips students with the skills to understand consumer behaviour, develop effective marketing strategies, and manage brand growth across diverse business environments.
CRICOS Course Code: 104938G
Qualification: Bachelor Degree
Australian Qualifications Framework (AQF) Level: 7
COURSE DESCRIPTION
Texila College Australia’s Bachelor of Business, is an Australian accredited degree (AQF 7) combining theoretical concepts and scholarship with a focus on global perspectives, innovation, sustainability and work integrated learning. The Bachelor of Business allows students to study a combination of 14 core generalist business subjects, 4 elective subjects and 6 specialisation core subjects within their choice of specialisation in Management, Marketing or International Business.
DURATION
3 years full time or equivalent part time
DELIVERY LOCATION
City Campus
Level 3, 440 Elizabeth Street, Melbourne VIC 3000
Regional Campus
Level 1, 66-68 Main Street, Pakenham VIC 3810
TUITION FEE
AUD$17,776 (Per year)
Total Course Cost – AUD$55,078
(includes material fee and enrolment fee)
The indicative course fees shown are based on a standard study load per year. Fees are assessed according to a student’s study load in each semester and all fees are subject to annual review and may be adjusted accordingly.
ASSESSMENT
A variety of assessment methods will be used including tests, exams, assignments, group and individual projects, presentations, practical projects, essays, journals, reflective papers and role plays.
DELIVERY MODE
The Bachelor of Business program is delivered face-to-face enhanced with e-resources and our learning management system. Most subjects use both lectures and tutorials with online support. Subjects will be timetabled for 3 hours per week over a 12 week semester.
ARTICULATION, CREDIT TRANSFER AND RECOGNITION OF PRIOR LEARNING (RPL)
You may wish to seek credit transfer from previous postsecondary studies at vocational or degree level or if you have extensive work experience.
ENTRY REQUIREMENTS
The student must meet both the academic and English language requirements, students must be of 18 years of age of course commencement.
ACADEMIC REQUIREMENTS
Successful completion of a formal qualification equivalent to an Australian year 12 qualification or successful completion of an approved post school qualification.
ENGLISH LANGUAGE REQUIREMENTS
Minimum test score of 6.0 overall (with no band score below 5.0 in reading and writing) on the IELTS test, or approved equivalent.
COURSE STRUCTURE
Successful completion of the Bachelor of Business requires students to complete 24 subjects including 14 core business subjects, 6 specialisation subjects and 4 elective subjects. Students must successfully complete all pre-requisite subjects before progressing.FIRST YEAR
Semester 1
| Subject Type | Subject Code | Subject Title | Pre-requisite |
|---|---|---|---|
| Core | COM101 | Professional Communication | Nil |
| Core | ACC101 | Accounting for Managers | Nil |
| Core | MGT101 | Management Principles | Nil |
| Core | MKT101 | Marketing Principles | Nil |
Semester 2
| Subject Type | Subject Code | Subject Title | Pre-requisite |
|---|---|---|---|
| Core | COM102 | Organisational Behaviour | Nil |
| Core | ECO101 | Economics | Nil |
| Core | RES101 | Academic and Business Research | Nil |
| Spec. Core | ACC102 | Financial Accounting | ACC101 |
SECOND YEAR
Semester 1
| Subject Type | Subject Code | Subject Title | Pre-requisite |
|---|---|---|---|
| Core | LAW201 | Business and Corporate Law | Nil |
| Core | RES201 | Business Statistics | Nil |
| Spec. Core | ACC201 | Accounting Information Systems | ACC101 / ACC102 |
| Spec. Elective | IB101 | International Business | Nil |
Semester 2
| Subject Type | Subject Code | Subject Title | Pre-requisite |
|---|---|---|---|
| Core | MGT207 | Corporate Responsibility, Risk and Ethics | LAW201 / RES201 |
| Core | WIL201 | Work Integrated Learning | LAW201 / RES201 / MGT207 |
| Spec. Core | ACC202 | Management Accounting | ACC101 / ACC102 |
| Elective 2 | Choose one specialisation elective |
THIRD YEAR
Semester 1
| Subject Type | Subject Code | Subject Title | Pre-requisite |
|---|---|---|---|
| Core | MGT305 | Strategic Management | Nil |
| Spec. Core | ACC304 | Principles of Taxation Law | ACC101 / ACC102 |
| Spec. Core | ACC302 | Corporate Accounting | ACC101 / ACC102 |
| Elective 3 | Choose one specialisation elective |
Semester 2
| Subject Type | Subject Code | Subject Title | Pre-requisite |
|---|---|---|---|
| Core | RES302 | Industry Project-Capstone Subject | MGT305 / MGT306 |
| Spec. Core | ACC301 | Business Finance | Nil |
| Spec. Core | ACC303 | Auditing and Assurance | ACC102 / ACC302 |
| Elective 4 | Choose one specialisation elective |
ELECTIVE OPTIONS
| Subject Code | Subject | Pre-requisite |
|---|---|---|
| IB201* | International Marketing and Trade Principles | Nil |
| MGT206* | Quality Management | MGT101 |
| MKT201* | Supply Chain and Logistics | MKT101 |
| SUS201* | Business Sustainability | Nil |
| RES202* | Market Research | RES201 |
| IB202* | International Market Research | IB101 |
| MGT208* | Negotiation and Workplace Relations | LAW201 / RES201 / MGT207 |
ELECTIVE OPTIONS
| Subject Code | Subject | Pre-requisite |
|---|---|---|
| MGT302* | Leadership in a Global Context | Nil |
| MKT301* | Services Marketing | Nil |
| IB301* | Global Engagement | IB101 / IB201 |
| LAW301* | International Business Law | LAW201 |
| MGT301* | Entrepreneurship | Nil |
| MKT302* | Digital and Social Media Marketing | Nil |
| MKT303* | Marketing Communication | Nil |
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Programmes Offered
Trouble that are bound to ensue and equal blame belongs to those who fail.
Bachelor of Arts Degree (B.A)
In a free hour when our power of choice is when nothing our being able to do what we like best.
- Eligibility: +2 Board exams with 50% or equal
- Duration: 2 Years
- Strength: 30 (Maximum)
- Start Date: First sem Feb’22, Second Sem Jul’22
Programmes Offered
Trouble that are bound to ensue and equal blame belongs to those who fail.
Bachelor of Arts Degree (M.A)
In a free hour when our power of choice is when nothing our being able to do what we like best.
- Eligibility: +2 Board exams with 50% or equal
- Duration: 2 Years
- Strength: 30 (Maximum)
- Start Date: First sem Feb’22, Second Sem Jul’22
Programmes Offered
Trouble that are bound to ensue and equal blame belongs to those who fail.
Bachelor of Arts Degree (m.phil / ph.d)
In a free hour when our power of choice is when nothing our being able to do what we like best.
- Eligibility: +2 Board exams with 50% or equal
- Duration: 2 Years
- Strength: 30 (Maximum)
- Start Date: First sem Feb’22, Second Sem Jul’22
Career Opportunities
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* Career options that require more education, certifications, expertise, etc. Our Achivers
Department
Faculty Memebers
Prevents our being able do what we like best every pleasure.
Lillian Stella
Ph.D. , Free University Berlin
Assistant Professor, Department of Art and Design
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